My first memories as a child are not on a sports field or a dance studio; mine are in an art classroom. I have always been fascinated with color, precise design and the rewarding feeling of creating something out of nothing.

My name is Alyson Herzog and I am a graphic designer and hand letterer in Houston, Texas. My approach and design processes are traditional and regimented. I like to know the details and nature of a project in order to create a very organized, realistic plan on how to tackle its creation. Never short on creative ideas, I let my imagination run wild with a keen eye for detail and sharp execution.

As a native Texan, I attended Texas A&M where I studied Visualization with a minor in Art & Architecture History. I am a quick learner with an endlessly curious mind. From mastering WordPress and creating websites (including dipping my toes into the world of coding) to teaching hand lettering courses, I take pride in the fact that I can do a bit of everything. My industry experience ranges from working with marketing companies in the areas of web and brand design, promotional products and printed materials to being an in-house designer for a well-known, national corporation. It is important to me to be able serve clients of any size and at any level.

Still curious? Read more below about what makes me different!